Dolby Atmos Technology in Maruti Suzuki Victoris SUV

Dolby Atmos technology has been introduced in the newly launched Maruti Suzuki Victoris SUV, marking it as the first model from the company in India to adopt this engaging audio experience.

Maruti Suzuki Victoris: A Leader in the Mid-Size SUV Segment

The Victoris SUV, positioning itself in the mid-size segment, incorporates Dolby Atmos with an advanced eight-speaker Infinity by Harman audio system. This innovative technology aims to elevate in-car entertainment by delivering multidimensional sound that enhances clarity, depth, and detail for all passengers.

Enhanced Audio Experience with Dolby Atmos

Dolby Atmos has gained popularity across various platforms including smartphones, televisions, and cinemas. It is crafted to provide an enriched experience for music, podcasts, and streaming services. Within the Victoris, this technology works seamlessly with Maruti Suzuki’s SmartPlay Pro X infotainment system, which offers over-the-air updates, access to over 35 applications, and connectivity for various OTT platforms.

Premium Features in the Victoris SUV

The Victoris SUV also boasts several high-end features, which include Level-2 Advanced Driver Assistance Systems (ADAS) and a powered tailgate. Maruti Suzuki envisions this SUV to resonate with younger consumers who regard cars as an extension of their lifestyle.

Comments from Industry Leaders

Karan Grover, Senior Director of Commercial Partnerships at Dolby Laboratories, noted that the collaboration with Maruti Suzuki is a significant milestone in broadening the reach of Dolby Atmos in India. Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India, highlighted that this feature delivers a “theatre on wheels” experience for passengers.