Light a Light, Plant a Plant Campaign by OnePlus

Light a Light, Plant a Plant is the new festive campaign introduced by OnePlus for Diwali. This initiative merges the joy of celebrations with a focus on sustainability. Collaborating with the JK Foundation and featuring Bollywood star Jackie Shroff, this campaign aims to plant 100,000 plants throughout India.

Building on Previous Efforts

This campaign follows OnePlus’ earlier initiative from 2019, where they facilitated the planting of 20,000 trees. The aim is to inspire individuals to celebrate Diwali while also promoting a greener planet.

Promotional Film and Message

The promotional film, created by the in-house OnePlus marketing team and directed by Only Much Louder (OML), conveys the message of incorporating a sapling into traditional celebrations. Jackie Shroff, a known supporter of sustainable cities, continues to align with the brand for this initiative.

Insight from OnePlus

Commenting on the campaign, Ishita Grover, Director of Marketing at OnePlus India, indicated that the ‘Light a Light, Plant a Plant’ campaign embodies a genuine celebration of joy and a hopeful future for this Diwali. The focus this year is on the significant impact that shared responsibility can have on creating a brighter future. By fostering a spirit of giving and unity, the intention is to ignite a movement where celebration and the aspiration for a greener planet coexist.

Partnering for Sustainability

Through its collaboration with the JK Foundation and local organisations, OnePlus has committed to planting native species and ensuring long-term maintenance. The company also intends to offer regular updates on the impact of its initiatives within the community.

Reach of the Campaign

The advertisement has been launched across various social media platforms, including YouTube, Instagram, X (previously Twitter), and Facebook.