MNY Look Studio: An Innovative Beauty Platform by Maybelline New York
MNY Look Studio has been launched by Maybelline New York in collaboration with Snapchat, introducing an augmented reality beauty platform tailored specifically for users in India. This groundbreaking experience allows consumers to discover, experiment, and showcase their festive beauty styles effortlessly and confidently.
Experience the MNY Look Studio
Crafted by Snapchat’s dedicated innovation team, MNY Look Studio serves as a virtual makeup artist within the app. Users can virtually try out various festive beauty looks, identify suitable Maybelline products, and share their fabulous creations with friends.
Your Personal Pro Makeup Artist
The platform presents itself as a personal makeup artist, enabling users to delve into makeup styles for significant festivities such as Navratri, Diwali, and Pujo, showcasing the rich colours and vibrancy of India’s festive landscape.
Features of MNY Look Studio
- Festive Looks: The platform includes four augmented reality makeup styles inspired by Indian traditions, merging global artistry with cultural representation.
- Personalised Colour Analysis: A sophisticated tool that identifies skin undertones and suggests the best colour shades tailored for each user.
- Simplified Interface: An easy-to-navigate design that ensures a smooth user experience for everyone.
- Continuous Updates: Fresh looks will be introduced in October, ensuring the platform remains relevant and engaging beyond the festive season.
Excitement from Maybelline Leadership
Jessica Rode, General Manager of Maybelline New York in India, expressed enthusiasm about the MNY Look Studio launch, stating it offers a novel and interactive avenue for Indian consumers to explore makeup. She noted Snapchat’s position as a significant player in the AR landscape, highlighting its strong connection with Gen Z audiences in India. Collaborating with Snapchat allows Maybelline to engage with consumers in a fun, innovative, and culturally relevant manner.
Snap Inc.’s Perspective
Resh Sidhu, Global Director of Snap AR Developer Marketing & Branded Innovation at Snap Inc., mentioned that Snap is dedicated to utilising AR and AI to deliver real value to users. The collaboration with Maybelline New York for Look Studio illustrates how technology and creativity can unite to enhance beauty, making it more useful, accessible, and personalised without losing its enjoyable essence.