Samsung Vision AI Enhanced 2025 TV Lineup Launch in India

Samsung has unveiled its 2025 series of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs, and The Frame in India. This exciting new lineup incorporates Samsung Vision AI, utilising artificial intelligence to elevate sound and picture quality for a superior viewing experience.

Key Features of Samsung Vision AI

Samsung’s Vision AI is based on three fundamental components:

• AI mode: This mode enhances both audio and video automatically, adjusting to the user’s environment.
• AI experience: Over time, the technology learns user preferences to provide customised content recommendations.
• Multi-device connectivity: Ideal for users within the Samsung ecosystem, allowing seamless connection of smartphones and tablets for hassle-free content sharing and control.

Remarks from Samsung

During the launch, Viplesh Dang, Senior Director of Visual Display Business at Samsung India, expressed that the new AI TV range revitalises each scene, establishing a new standard for home cinema. He emphasised that with the advent of AI-powered screens, expectations for the rapid adoption of next-generation TVs are high.

Samsung Neo QLED 8K

The flagship Neo QLED 8K model is equipped with the NQ8 AI Gen3 Processor featuring 768 neural networks. It supports 8K AI Upscaling Pro, which enhances lower-resolution content to near-8K quality. Additional features include Glare-Free technology for optimal viewing in bright spaces, Q-Symphony and Dolby Atmos for superior sound, and a high 240Hz refresh rate for seamless motion in games and sports. This model is available in sizes of 85″, 75″, and 65″.

Updates to Neo QLED 4K, OLED, and QLED Series

The Neo QLED 4K series, comprising the QN90F, QN85F, QN80F, and QN70F, boasts Quantum Matrix Technology Plus, AI-optimised visuals, and Motion Xcelerator with a rapid 165Hz refresh rate. Notably, the QN90F model offers a powerful 60W audio setup and Samsung’s sleek Neo Slim design.

Moreover, Samsung’s 2025 OLED models feature the NQ4 AI Gen3 Processor, achieving a 100% Colour Volume and Pantone validation. They also come with AI Motion Enhancer Pro, minimalist Infinity One designs, and the Attachable Slim One Connect system for organised cable management.

Localised Services and Content for Indian Consumers

Samsung has tailored its offerings for the Indian market by introducing services that include cloud gaming, allowing AAA games without a console, an Education Hub for interactive educational experiences, TV Key for direct cloud access without a set-top box, and Samsung TV Plus, which provides more than 125 complimentary live channels.

Pricing and Availability

The pricing for the new models is as follows:

• Neo QLED 8K: ₹2,72,990
• Neo QLED 4K: ₹89,990
• OLED: ₹1,54,990
• QLED: ₹49,490
• The Frame: ₹63,990

The AI-powered TVs are open for pre-order starting 7 May 2025 through Samsung’s retail channels, Samsung.com, and major e-commerce platforms. Customers who pre-order can enjoy additional benefits, such as complimentary soundbars and up to 20% cashback.