ekincare Expands Its Digital Health Solutions with Superclaims Acquisition

Digital health platform ekincare has strategically acquired Superclaims, an AI driven claims adjudication SaaS platform. Following this acquisition, Bhavish Ramaswamy, the cofounder and CEO of Superclaims, along with Maneesh Daithala, the cofounder and CTO, will maintain their roles and report to ekincare’s senior leadership team. The Superclaims brand will continue to function independently while gaining the advantages of ekincare’s extensive platform and distribution network.

Growth Opportunities Through Strategic Acquisition

This acquisition is anticipated to unlock new avenues for growth by enhancing ekincare’s reach among insurers and TPAs. It aims to increase wallet share within its current enterprise clientele while also creating opportunities for cross-selling between the two companies. Furthermore, this collaboration positions both ekincare and Superclaims to extend their influence beyond India as an AI driven SaaS platform catering to insurance companies worldwide.

About ekincare

Founded in 2014 by Kiran Kalakuntla and Srikanth Samudrala, ekincare provides a personalised, full stack, and customisable health benefits platform. This platform assists employers in crafting health benefits packages tailored to meet the specific needs of employees and their families. Based in Hyderabad, the company secured $15 million in its Series B funding round, led by HealthQuad and Sabre Partners, with contributions from existing investors including Ventureast, Eight Roads Ventures, Siana Capital, and Endiya Partners in March 2022.

ekincare claims to support two million employees across over 1,000 organisations, including notable Fortune 500 firms such as PepsiCo, BlackRock, and Visa. Additionally, the company boasts a network of more than 90,000 healthcare providers spanning over 500 cities.

Insights into Superclaims

Superclaims is an AI driven claims adjudication SaaS platform that seamlessly integrates with the existing workflow of insurers or TPAs. This platform automates one of the most document-intensive and error prone processes in healthcare.