Marico Increases Stake in Satiya Nutraceuticals for Enhanced Growth
Marico, a prominent player in the FMCG sector, has secured an additional 24.09% stake in Satiya Nutraceuticals, the parent entity of the plant-based nutrition and personal care brand Plix, for Rs 1,012.03 Cr. This move elevates Marico’s ownership in Satiya Nutraceuticals from 60% to 84.09% on a fully diluted basis. The completion of this acquisition took place on October 5.
Details of the Acquisition
Previously, Marico acquired a 60% interest in Satiya Nutraceuticals through prior agreements and held the right to obtain the remaining 40% stake. In this latest development, Marico has formalised agreements to acquire a total of 38.18% from the founders and other shareholders. The remaining 14.09% is anticipated to be acquired in July 2027, contingent on the agreements’ terms.
Future Acquisitions and Consideration
The future acquisition will be subject to a price yet to be determined, which will include a base sum of up to Rs 592 Cr along with additional considerations linked to milestones and other stipulations. Following this latest stake acquisition, Marico’s total investment for its 84.09% share in Satiya Nutraceuticals amounts to Rs 1,392.07 Cr, with the transaction being conducted in cash.
About Satiya Nutraceuticals
Founded in February 2020 and based in Mumbai, Satiya Nutraceuticals owns The Plant Fix, also known as Plix, a brand specialising in plant-based nutrition and personal care solutions. The company operates primarily in the health, wellness, and personal care sectors.
Financial Performance
Satiya Nutraceuticals reported a consolidated turnover of Rs 864.31 Cr in FY26, a significant increase from Rs 432.84 Cr in FY25 and Rs 155.32 Cr in FY24, reflecting its growth trajectory in the industry.
Marico’s Strategic Initiatives
Marico has noted that this investment in Satiya Nutraceuticals broadens its total addressable market in the value-added foods and nutrition segment, while also fortifying its footprint in the personal care and wellness categories. In recent years, the company has made several acquisitions of digital-first consumer brands, including Beardo, Just Herbs, and Skinetiq in beauty and True Elements in wellness. In 2026, Marico also acquired 4700BC and Cosmix, thereby expanding its portfolio to include healthy snacking and plant-based nutrition brands.