Fairdeal.Market: B2B Quick Commerce Platform

B2B quick commerce platform Fairdeal.Market has successfully raised $15 million (approximately Rs 142.8 crore) in a Series A funding round led by Bertelsmann India Investments (BII), with participation from WaterBridge Ventures and Incubate Asia Fund. This Gurugram-based startup had earlier secured $3 million (roughly Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia along with Waterbridge Ventures, aided by contributions from angel investors in August of the previous year.

The funds will be utilised to enhance dark-store operations in densely populated urban areas, bolster technology and data infrastructure, improve retailer engagement, and expand last-mile delivery capabilities, as stated by Fairdeal.Market in a press release.

About Fairdeal.Market

Founded in 2022 by Prateek and Yash Bansal, Fairdeal is a B2B quick commerce platform that ensures delivery of over 1,000 SKUs to retailers across the Delhi NCR region within 60 minutes. By merging real-time inventory visibility with transparent pricing and swift fulfilment, Fairdeal enables retailers to stock intelligently, sell more efficiently, and enhance profitability.

Market Presence

As per market analysis, India accommodates over 13 million kirana stores. Fairdeal.Market is currently operating throughout Delhi NCR and is actively broadening its retailer network, dark-store presence, and brand collaborations. In the past six months, it has expanded to include over 20,000 active retailers in Delhi NCR, boasting a customer retention rate exceeding 80%. The company aims to grow its retailer network to more than 100,000 within the current financial year.

Competition in the Quick Commerce Space

Notable competitors in this sector include Udaan, Jumbotail, and several others.