Prabhkiran Singh, the co-founder of the D2C fashion brand Bewakoof, has declared his intention to depart the company after a span of 14 years. Singh indicated that he will continue his role at the helm until the end of March, after which he aims to concentrate on personal priorities. Established in 2011 by Singh alongside Siddharth Munot, Bewakoof commenced as a self-funded venture and progressively evolved into a youth-centric online fashion and lifestyle brand. The brand operates a direct-to-consumer (D2C) model, offering apparel, accessories, and licensed merchandise primarily through its own website, while also utilising online marketplaces to broaden its reach. Over the years, Bewakoof has cultivated a robust presence among Gen Z and millennial shoppers with cost-effective, trend-focused products.
In 2022, TMRW, the digital fashion division of the Aditya Birla Group, acquired a majority stake in Bewakoof with an investment of Rs 200 crore. Since that acquisition, Bewakoof has been functioning under TMRW, becoming part of the group’s extensive digital fashion portfolio.
On the business front, Bewakoof was one of the pioneering D2C fashion brands in India to surpass Rs 100 crore in yearly revenue. As per Startup Superb’s evaluation, the company reported operating revenue of approximately Rs 173 crore in FY25. During the same period, Bewakoof successfully diminished its losses by nearly 29%, bringing them down to around Rs 73 crore, aided by effective cost management and reduced overall expenses.
In terms of financing, Bewakoof has attracted over Rs 270 crore across various funding rounds, with key investors including InvestCorp, IvyCap Ventures, and Spring Marketing Capital.