Pronto Secures $11 Million Funding to Expand Home Services

Home services startup Pronto has successfully raised $11 million (approximately Rs 96 crore) in a funding round that was co-led by General Catalyst and Glade Brook Capital, with additional participation from Bain Capital Ventures. Following this round, Pronto has achieved a valuation of $45 million (around Rs 394 crore). Previously, the company secured $2 million from Bain Capital.

The funds generated will be allocated towards onboarding and training 10,000 more professionals, enhancing quality-assurance systems, and developing technology for real-time operations.

About Pronto

Founded in April 2025 by Anjali Sardana, Pronto serves as a bridge between households in Gurugram and trained professionals offering various services including cleaning, laundry, utensil washing, and basic meal preparation. The company utilises a shift-based model that ensures a fulfilling time of just ten minutes, all while promising workers guaranteed shifts and better earning potential.

Expansion Plans

Pronto aims to broaden its footprint into cities like Mumbai and Bengaluru, among others, within the span of the next 12 to 18 months. The company plans to establish micro-hubs within residential areas for quicker service delivery.

Pricing Model

Instead of billing customers based on time, Pronto charges per task completed. The average order value within the platform ranges from Rs 200 to Rs 300. Initially established in Delaware, USA, Pronto has since moved its headquarters to India.

Market Context

In May of this year, Snabbit, another on-demand home services platform, raised $19 million in a funding round led by Lightspeed. For several years, the market has been largely controlled by IPO-bound Urban Company, which has seen minimal competition over the past three to four years. The recent entry of new players like Snabbit and Pronto indicates a potential transformation in the market, bringing increased competition and additional options for consumers.